Are name brands worth the price?

The shopper’s eternal struggle between brand recognition and cost.  Is it more important to purchase the product a celebrity endorses it on a commercial or the generic counterpart that’s $2.00 cheaper?

Is a name brand spaghetti sauce better than a generic?  What makes one brand of cling wrap better than the next?  Does name brand wrap hold more securely?  Have you ever bothered to find out?
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