Embracing The “Buy One Get One Free”

This promotion is simple and effective. The customer pays for one item and gets a second one for free, basically getting 2 for the price of 1.

Great deal right?  Who doesn’t love getting something for free!

Obviously this promotion is great for saving money, but there are ways to maximize the benefits of “Buy One Get One Free” promotions.
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Generic vs. Name Brand

Are name brands worth the price?

The shopper’s eternal struggle between brand recognition and cost.  Is it more important to purchase the product a celebrity endorses it on a commercial or the generic counterpart that’s $2.00 cheaper?

Is a name brand spaghetti sauce better than a generic?  What makes one brand of cling wrap better than the next?  Does name brand wrap hold more securely?  Have you ever bothered to find out?
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